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Fitness Sector

Free expert advice from specialists who understand your sector.

Fitness Industry Debt Support

The fitness industry fuels personal transformation, creating healthier minds, bodies and vibrant communities. Yet, many gyms and wellness franchises across the UK find themselves facing immense pressure. From unpredictable cash flow and mounting operating costs to evolving consumer habits and inflexible lease terms, gyms and fitness businesses often struggle with a precarious financial balancing act.

At Bell & Company, we understand that the passion behind your fitness venture doesn’t always shield it from harsh commercial realities. We’ve supported countless gym owners and fitness entrepreneurs across the UK and Ireland, helping them navigate financial distress and regain control of their finances. 

Our expert consultants bring deep industry knowledge and years of experience within this sector, which allows us to effectively advise clients on how they can move forward. Whether you’re struggling with lease obligations, supplier debts, or looming insolvency, we’re here to provide clear, practical solutions that work.

Why is the Fitness Sector So Financially Vulnerable?

Whether you operate an independent gym, a chain location, or a franchise unit, financial strain can arise from multiple angles:

  • High Operational Costs: Rent, energy bills, equipment leases, insurance, payroll, and maintenance quickly drain profit margins.
  • Tough Competition: Budget chains, boutique models, and home fitness apps are all vying for the same pool of members.
  • Changing Trends: Consumer preferences shift rapidly. Trends like at-home workouts or hybrid models directly impact in-person revenue.
  • Economic Volatility: When household budgets tighten, gym memberships are often among the first discretionary costs to be cut.
  • Regulatory Pressures: Compliance with health, safety, or public health guidelines can be expensive, especially for smaller or older premises.

Excellent service during a very difficult journey

I seldom write reviews, but I felt the service and help I got from Bell and Company was outstanding. My wife and I had difficulties with a major banking institution and could not find a way of getting a release….

Excellent service during a very difficult journey

I seldom write reviews, but I felt the service and help I got from Bell and Company was outstanding. My wife and I had difficulties with a major banking institution and could not find a way of getting a release. We were ‘hamstrung’ in that we couldn’t service the debt or negotiate a way to restructure it. It was a constant worry and financial burden for over 15 years. We had medical worries and children at college and full time education. When we got in contact with Bell and company they helped us, reassured us and found us a way out. Luke Logan handled our case and could not have been better. He understood all the different aspects of our problem. He was empathetic and kind. He showed a keen grasp of our issues and problems immediately. A solution was reached and we were extremely happy with the terms. I cannot praise this company and Luke high enough.

Dara McEniff – IE

Case Studies: Success Stories From Recent Clients

See How We’ve Helped The Fitness Industry

At Bell & Company, we’ve supported every corner of the fitness industry — from large gym chains and independent gyms to ambitious new start-ups. Explore real-life examples of how we’ve guided our clients through financial challenges and helped secure their future.

Reducing a Six-figure Debt by 80%

In the world of business debt resolution, the key to success often lies in strategy, timing, and negotiation.

Read Case Study

Gym Business Insolvency & Personal Guarantee Success

From Crisis to Comeback: How We Slashed a £330K Debt by 50% and Saved a Gym Director from Personal…

Read Case Study


Articles: What’s Happening In The Sector?

Stay informed with the latest articles written by our expert team

commercial leases

How Can Landlords Enforce Your Commercial Lease?

A commercial premises is a vital part of any business. If you are not in the position to purchase this, you will be required to sign a commercial lease. This ties your business into fixed monthly payments…

Read Article

Rising Interest Rates & Inflation: Business Impact

The UK economy is grappling with the challenges of high inflation and rising interest rates, which significantly affect businesses of all sizes…

Read Article

Bell and company assiting with personal guarantees

The Reality Of Personal Guarantees: Safeguard Yourself and Your Future.

Are you a business owner or a company director feeling the weight of personal guarantee exposure? ..

Read Article


Video: Director’s Loan Claim Disproven

Watch our detailed Client Case Study Video

In this video, we share how we helped a gym owner escape a crippling £154,000 director’s loan claim that threatened both his family home and mental wellbeing. The claim, made by a Liquidator based on incomplete records, put a high-value property sale at risk, potentially derailing the client’s entire financial future.

Our team challenged the inflated claim, provided solid financial evidence, and negotiated a reduced full and final settlement of just £53,500. This allowed the property sale to go through, avoided bankruptcy, and enabled the client to move on with his life, debt-free and with dignity.

This is just one example of how we help business owners facing complex debt challenges take back control.

Watch Full Video


Debt Advice Guides Just For You

If you are facing financial difficulty, these free Debt Advice Guides are here to support you. From dealing with creditor pressure and HMRC arrears to navigating business restructuring or even potential closure, we understand the complex challenges at this level. Drawing on years of specialist experience, we’ve created these guides to offer clear, strategic advice tailored to the realities of running a fitness enterprise under financial strain. Whether you’re seeking to protect your business or prepare for a fresh start, these resources are designed with you in mind.

Directors Debt Help: The Complete Guide

Uncertain about personal liabilities as a Director of a business, and how business debt impacts your personal finances?

Personal Guarantees: The Complete Guide

Have you signed a personal guarantee? This guide gives you all the information you need to know.

HMRC Business Debt: The Complete Guide

Download your guide to find out everything you need to know about HMRC business arrears.


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Client Testimonials

Contact us today to speak to a business debt specialist.

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